“(Joe) worked with me closely on analyzing the type of audiences and market opportunities I would have for my services. I now have a more clear and targeted marketing strategy, which Joe helped me frame.” – EC (to speak with this client, email Joe Connor or visit my LinkedIn profile).

"I'm always impressed with (Joe’s) high-quality work and overall marketing savvy. He is an outstanding strategist...Joe's direct, no-nonsense style is both efficient and effective. He produces results." – CP (to speak with this client, email Joe Connor or visit my LinkedIn profile).

Are you a business or non-profit that's unsatisfied with your marketing and sales results? Do you need to generate new business using a smart, results-driven marketing and sales strategy? Are you looking to generate media publicity? Do you need to reposition your brand? Or do you just simply need compelling content written for your Web site or for a case study or client sales letter?

For 15 years, I’ve been delivering new business development; marketing strategy; media relations; brand positioning; and copywriting/copyediting services for businesses. I specialize in new product launches, including Web sites, retail sell-through and special events, particularly in the entertainment/sports; non-profit/education; and technology industries (software, hardware and telecommunications), although I have also worked with clients in the automotive, environmental, food and beverage, health care, legal, publishing, real estate and transportation industries as well as with those in the public sector.

Below are examples of proven results delivered to satisfied clients in my areas of expertise, with client testimonials available at my LinkedIn profile. For a more "personable" view of my background, also check out my bio. To review my bio, you will need Acrobat Reader. If you don't have Acrobat Reader software on your computer, it's a free download.

Ready to talk? Email me for a free consultation and include the best day and time to reach you. I can also be reached anytime at 858-531-7128.

NEW BUSINESS DEVELOPMENT SUCCESS STORIES:

New Business Development Areas of Expertise: New Product Launches; Retail Sell-Through; and Special Events.

New Product Launches and Product Training

- Successfully helped launch GlobalCCF.org (CDMA Certification Forum), CaliforniaVeterinarySpecialists.com and ElizabethAlkhas.com from the ground up, working closely with CEOs and executive team, and trained all Radio Shack and Target associates throughout Southern California on Peek, an affordable email-on-the-go alternative to Blackberry.

- Successfully helped re-launch Brian Bent Memorial Aquatic Center,

Retail Sell-Through

- Increased consumer electronics sales at Best Buy, Radio Shack, Target and Wal-Mart on behalf of Sony, LG, Hewlett-Packard, Toshiba, Dell, TomTom, Western Digital, Sling Media, Google TV, Lenovo and Peek.

Special Events

- Sold more than $60,000 in sponsorship for “Green Power Sports Tour” renewable fuels public awareness campaign, with retained clients including AutoTrader.com, StubHub, MapQuest, Michelin, DAVID Seeds (ConAgra Foods) and Louisville Slugger, among many others, by displaying a branded, “green” biodiesel car – with sponsor logos attached – and demonstrating sponsor products during tailgating before more than 450 sporting events.

- Managed street teams for Bakugan, generating increased traffic to its Comic-Con trade show booth.

MARKETING STRATEGY/BRAND POSITIONING SUCCESS STORIES:

- Developed external and internal marketing plan, agency brand and positioning for – at the time – the 10th largest in the U.S. with 240 associates, six offices and more than $32 million in billings; worked very closely with three agency principles on brand building campaign prior to acquisition.

- Improved PR results for Cardiff Software, St. Bernard Software and Avexus by playing a key role in enhancing product messaging.

MEDIA RELATIONS SUCCESS STORIES:

Media Relations Areas of Expertise: Public and Community Relations; and Media and Public Speaking/Presentation Training.

National/Online Publicity Generated
About.com for Jive Media's iPhone application, Pet First Aid.

Local Publicity Generated
Since 2006, Joe Connor Marketing has provided media relations support for the East San Diego County Association of Realtors annual Home Buyers Fair, helping increase attendance every year

"I just wanted to let you know that the Home Buyer Fair was a huge success!!! We have received more phone calls from people interested in the home buyer fair this year than any prior year. Thank you for all your help. I think getting on Channel 10 really helped. We also had KUSI come out the day of the event. If you want to use us as a reference, please do!” – Tina Rogers, spokesperson, East San Diego County Association of Realtors annual Home Buyers Fair

Media Training

- Successfully prepared and media trained multiple spokespeople for print and live broadcast interviews, including former Dean of the University of San Diego Law School.

COPYWRITING/COPYEDITING SUCCESS STORIES:

Copywriting/Copyediting Areas of Expertise: Corporate/Product Messaging; Press Releases/Advisories; Advertorials/Case Studies; Sales Proposals (RFI/RFP); SEO/Banners/Web site Copy; E-Newsletters/Articles/Blogs; Award Submissions & Audio/Video/Online Scripts; Brochures/Data Sheets/Flyers; and PowerPoint/Executive Presentations and Speeches.

Award Submissions: Wrote award submission on behalf of a marketing firm executive who was honored as one of 33 recipients of the "2009 Women Who Mean Business Award," beating out hundreds of other candidates. This was the third award-winning submission I have written in my career. Example of an earlier win: writing an AMY award-winning submission.

News Article: 90,000 initial web hits for NBCSports.com

Sales Letter: For a small business owner

Web site copy: Brian Bent Memorial Aquatic Center, California Veterinary Specialists and Elizabeth Alkhas, Clinical Nutritionist

Case Study: Easily explaining the value of a service for Hughes Network Systems

Client Newsletter: how technology helped SAIC positively affect voter registration
Client Newsletter: Capturing the essence of the student-teacher relationship for National University

Ghost Writing/Byline: for industry-leader Cardiff Software