“Joe cuts through the nonsense and gives you the straight story. He is a good listener and asks specific questions to extract specific information and he doesn't stop until he has what he needs. He is honest in his approach and recommendations even if it is not what the client would like to hear. He is not a 'yes man' but does his best to articulate the reasons why he cannot say or do or advise what is requested. In my experience, that speaks to his integrity which is the best currency in my book.” –SK(to speak with this client, email Joe Connor or visit my LinkedIn profile).
Measurable Results. That’s what defines me and motivates me daily – and also differentiates – my services from my competitors. Marketing is an imperfect science that requires benchmarks be set to manage progress, and make necessary adjustments when realistic goals are not being met. So whether you're trying to secure employment or generate new business, you must measure.
My passion is helping others promote
their special gifts and talents, whether it's an individual or a
business. Helping others using my unique marketing talents is my purpose
in life. It brings me a sense of fulfillment and enjoyment. My mission
is to help job candidates and companies better market themselves. My
vision is show job candidates and companies what mistakes they are
making so they can maximize their true potential. I strive to do this
every day because I believe each of us has unique goodness to offer.
Not getting called for job interviews? Hire me to improve your resume and cover letter – and see measurable results when employers start calling you for interviews. Getting the interviews, but not the job? Learn how to outsmart your competitors to land the job.
Not generating enough leads for your business? Consider a fresh, outside perspective to help change that. You must differentiate.
How am I different? How have I been able to achieve measurable results for 15 years? Here are five ways I’m different – and five questions to ask my competitors as you choose the right consultant to help you achieve measurable results:
1. I focus on “Differentiation”
Every minute of every day we are trying to market and “differentiate ourselves.” Whether it’s flirting in a social situation, or trying to close a sale in a business environment, we are constantly marketing ourselves. But are you efficiently and effectively differentiating yourself? Are your own unique talents and qualities clearly distinguishable from your competitors? This is my number one focus in everything I do for my clients. I bring out the best in what differentiates you – and how to market yourself to your utmost advantage.
2. Entrepreneurial marketing background across several industries
I’m a small business entrepreneur, having been a marketing consultant for more than 10 years, assisting clients across a number of industries, including automotive, education, environmental, health care, legal, non-profit, publishing, real estate, sports and entertainment, transportation and technology industries (software, hardware and telecommunications), plus retail and consumer packaged goods, including food and beverage and electronics, as well as the public sector. In this role, I have provided entrepreneurial consulting expertise to help businesses boost their bottom line as well as to better market and differentiate their products and services from their competitors, working closely with executives. To achieve measurable results in today’s world, you need an entrepreneurial mindset to help you differentiate or you will stagnant. It's just that simple.
3. I’ve been a Hiring Manager
Prior to becoming a consultant, I not only managed multiple associates at two different companies in two different industries, but I also recruited, hired and trained talent as well. In short, I know what a hiring manager is looking for – and what they aren’t looking for. I've experienced a large stack of resumes on my desk and in my email InBox with a deadline from my boss to make a hire. What’s more, I’ve worked in both the public and private sector, and consulted for companies large and small, including nonprofit organizations.
4. Proven Copywriter and Wordsmith
I began my career as a full-time journalist before crossing over into marketing writing (I still contribute part-time as a sports writer to ESPN.com and NBCSports.com, among others). I’m an excellent wordsmith and messenger, and have not only written countless resumes and cover letters that have resulted in candidate interviews, but also important speeches on behalf of CEOs and honored, award-submissions and press releases for companies, among numerous other key messaging copy.
5. Most importantly: Measurable Results
My services are measurable. You can measure the success of your return on investment when you choose to work with me. I offer a 30-day money back guarantee that you will secure interviews – or your money back.
Job Seekers: Email me your resume as a Word or PDF document, and include the best day and time to reach you and I will provide a free, 15-minute telephone consultation. I can also be reached anytime at 858-531-7128.
Business Owners and Marketing and Sales Decision Makers: Email me for a free consultation and include the best day and
time to reach you. I can also be reached anytime at 858-531-7128.
To learn more about me, you may also visit my LinkedIn profile. For a more "personable" view of my background, also check out my bio. To review my bio, you will need Acrobat Reader. If you don't have Acrobat Reader software on your computer, it's a free download.
